Paul DiMaggio and Hugh Louch, Socially Embedded Consumer Transactions: For What Kind of Purchases Do People Most Often Use Networks

What is the key assumption economists and some sociologists make about market transactions?

What is "search embeddedness" and "within-network exchange"?

How does specificity and risk influence the way people conduct transactions?

How are buyer and seller preferences different?

Which transactions are the most embedded? How embedded are they?

When do people choose socially embedded transactions?